![]() And like Local in the days of old, there are very limited support mechanisms, no support team and no dedicated UI to feed trusted info. I suppose if the Grand Canyon has a wrong fact no one is likely to be hugely impacted but a certain percentage of Knowledge Graph entities are also real world businesses and brands and misinformation can be costly for them. Knowledge results seem to suffer from many of the same fates as local listings such as merging and duplicates. ![]() ![]() The Knowledge Graph enables you to search for things, people or places that Google knows about-landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more-and instantly get information that’s relevant to your query It’s the intelligence between these different entities that’s the key. It’s not just a catalog of objects it also models all these inter-relationships. Here is how Google described the Knowledge Graph upon its release in May of last year: With the Knowledge Graph, like local, Google is attempting to reflect real information about the real world in their search results and, like in local, the disconnect between the real world and Google’s understanding of it can lead to erroneous results and bad outcomes. Its like “Déjà vue all over again” (for those Googlers and other readers too young to know the reference go here). The Knowledge Panel sucks much more than Google Local these days. ![]()
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