![]() ![]() A breakdown of the portion of your revenue that goes to a charity.manufacturing in a specific country or by providing jobs to a certain community). Where you source the materials for your product (e.g.How you cut out the middleman and pass the savings onto customers.Elements you can include in your About Us page design Your business modelįor some companies, their business model is their unique value proposition and can be a selling point that’s worth including on their About Us page. Here are some other components you might want to incorporate into your About Us page to not only flesh out your narrative, but to define your brand and communicate your company’s reason for being to customers. A good About Us page doesn’t just tell the story behind a company-it shows it. Hit these points and you should have the structure for a story ( not necessarily the copy you'll use) that you can incorporate into your About Us page narrative. Your About Us page is About YOU, so don't shy away from that. I, We) will help build a more personal connection with your audience. Keep in mind that writing your actual copy in the first person (e.g. ![]() In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products: an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage. Put a face to your business, featuring the founders or the people on your team.Explain your business model or how your products are made.Describe the customers or the cause that your business serves.Communicate the story of your business and why you started it.In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives: If anyone wants to quickly understand your brand, your About Us page should be the single link you send them. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong impression on curious customers. The problem with many About Us pages is they’re an afterthought-a link buried in the footer of a website that leads to a few hastily written paragraphs about a company. Unfortunately, About Us pages are too often treated as an obligation rather than the valuable opportunity they are to connect with your customers by selling your story, your vision, your mission, and what makes you, YOU. When a visitor wants to learn more about you or your business, it's the page they'll look for. They may go by different labels-“About”, “Story”, “Mission”-but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.” Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you'll likely create for your website, regardless of the industry you're in. ![]()
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